Hallowed Beer

04.07.2017

A new limited-edition beer available to fans worldwide from October 2017-

British rock legends IRON MAIDEN and independent family brewers ROBINSONS have revealed a brand new Belgian style beer: HALLOWED.

Available to fans from October 2017, Sovereign Beverage Company are now taking trade orders from all over the world. If you wish to get your hands on the latest installment in the Iron Maiden beer story please get in touch.

This new ale follows on from the success of the original TROOPER, which has sold over 15 million pints since its launch in 2013, and previous limited edition beers TROOPER 666 and RED ‘N’ BLACK.

Once again, the dynamic duo of ROBINSONS’ Master Brewer Martyn Weeks and IRON MAIDEN’s lead vocalist and ale aficionado BRUCE DICKINSON have teamed up to create something very special for beer and music fans alike.

BRUCE DICKINSONS explains: “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”




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